In this case don’t shoot Le Corbusier furniture The problem with this case is there are so many knock-offs of this famous line that you could have photographed one and still get sued! It’s a weird world…
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“I just started thinking more about the way I use the Internet. Most of the time when I type in a search, I’m looking for an answer to a specific question. The problem in my industry, and a lot of industries, is you don’t get a lot of great search results because most businesses don’t want to give answers; they want to talk about their company. So I realized that if I was willing to answer all these questions that people have about fiberglass pools, we might have a chance to pull this out.”
Increasing Sales by Answering Customers’ Questions link here.
Why a Dove commercial is doing the right thing about our crazy idea of Beauty.